Discovering the Thriving Sports Books in Atlantic City
Intro
Atlantic City has transformed into a lively destination for sports betting enthusiasts, thanks to the legalization of sports betting across the United States. The various sports books in this bustling city combine not just a place to place bets, but they also promote a unique blend of entertainment, culture, and community engagement. In recent years, this evolution has sparked interest not only among local gamblers but also tourists aiming to immerse themselves in this vibrant betting landscape.
The betting scene here is diverse, encompassing everything from casual wagering on a game to more sophisticated strategies employed by seasoned bettors. Moreover, these sports books have significantly impacted the local economy by creating jobs, driving tourism, and generating revenue for the state. As visitors stroll down the Boardwalk, they are surrounded by venues that range from luxurious casinos like Caesars to innovative spaces that attract a younger crowd.
This article aims to peel back the layers surrounding sports books in Atlantic City, exploring the intricacies of betting strategies, poker insights, and how the local culture has embraced this new pastime. We'll also take note of how this infusion of sports betting has reshaped traditional gambling dynamics in the area, making Atlantic City a pivotal hub for both casual players and hard-core gamblers alike.
Prelude to Sports Betting in Atlantic City
In the vibrant world of gambling, few places rival Atlantic City when it comes to sports betting. The city's storied past and contemporary approach to legalized wagering create a unique landscape that draws both seasoned gamblers and curious newcomers alike. As we delve into this hub of betting culture, we'll explore the historical context of gambling in Atlantic City, and highlight how recent legal shifts have transformed it into a prime destination for sports betting enthusiasts.
Sports betting offers significant benefits—offering excitement and a sense of connection to favorite teams while providing an invigorating boost to the local economy. The increased foot traffic in casinos, coupled with a variety of betting options, catalyzes growth in tourism and supports local businesses. With this in mind, our exploration seeks not only to understand the mechanics of these sports books but also the cultural implications they hold within the broader Atlantic City landscape.
Historical Context of Gambling in Atlantic City
Atlantic City has held a special place in the heart of American gambling, dating back to the early 20th century. Initially known for its boardwalk and beaches, it became a gambling Mecca only after the state legalized casino gambling in 1976. This legislative change attracted tourists eager to try their luck, leading to a boom in casino construction. However, it wasn't until the late 20th century that sports betting began to gain momentum.
When discussions around sports betting started to gain traction, many did not realize how critical Atlantic City would become in the dialogue. The local gambling scene had seen its share of ups and downs, with many casinos closing in the wake of the Great Recession. The beach town awaited a fresh opportunity to redefine itself, and the 2018 Supreme Court decision to allow states to legalize sports betting became a turning point. This ruling provided a lifeline to Atlantic City, revitalizing its status as a destination for gamblers.
Legalizing Sports Betting: A Game Changer
The moment New Jersey removed restrictions on sports betting was monumental, akin to a player finally making that clutch shot under pressure. With this newfound ability, Atlantic City saw the emergence of numerous sports books, each offering their unique take on the betting experience. The legalization marked a transformation, attracting tech-savvy bettors and increasing engagement with younger audiences, who were previously hesitant to step into traditional casinos.
Sports tickets flooded in like a tidal wave, and soon enough, locals and tourists alike were seen placing bets on everything from the NFL to UFC events. Alongside this increase in betting activity, the state benefited financially through tax revenues, which are being used to support education and local infrastructure projects. More than just profits, the introduction of these betting options has created a vibrant atmosphere defined by camaraderie and competition, where fans come together to share in the thrill.
"The legalization of sports betting in New Jersey is more than just a business win; it’s a cultural milestone that has redefined gambling in Atlantic City and the broader region.”
In summary, the historical journey of gambling in Atlantic City has set the stage for an exciting future enriched by sports betting. As we continue this exploration, we aim to uncover the various sports books that have emerged, reflecting changing attitudes and the dynamic growth of this legendary city.
Overview of Top Sports Books
When considering the realm of sports betting in Atlantic City, it's essential to grasp the landscape of the local sports books. These venues aren't just places to place wagers; they embody the very culture of sports gambling in the area. The significance cannot be overstated: they offer a unique atmosphere, a convergence of sports enthusiasts, and a base for betting innovation. Understanding the top sports books means recognizing their various offerings, unique experiences, and how they shape local gambling culture and tourism.
Key Players in the Market
In the vibrant city of Atlantic City, several sports books stand out as key players. These venues not only provide betting opportunities but also enhance the overall entertainment experience. For instance, the DraftKings Sportsbook at the Atlantic City Hard Rock Hotel has become a hot spot for bettors. It boasts high-tech features like massive screens displaying numerous sporting events simultaneously, creating an electric atmosphere.
Another important player is William Hill, located at the Ocean Casino Resort. William Hill combines a laid-back vibe with impressive betting options, catering to casual bettors and seasoned gamblers alike. Each venue has carved a niche, drawing in locals and tourists for various reasons. The excitement of placing a bet while surrounded by like-minded individuals transforms a simple decision into a communal experience.
- DraftKings Sportsbook: Known for its modern tech and vibrant atmosphere.
- William Hill: Offers a more laid-back, community-focused betting choice.
- Borgata's Sports Book: Combines luxury and top-tier service for the ultimate betting experience.
Comparative Analysis of Offerings
Each sports book in Atlantic City provides distinct offerings that cater to a range of preferences. For example, while DraftKings leans heavily on technology, providing apps and online betting options, properties like the Borgata emphasize a luxury experience with upscale lounges and personalized services.
Here's a closer look at some differentiators:
- Variety of Betting Options: Different sportsbooks may excel at various betting markets. The Point Spread, Moneyline, and Over/Under bets are staples, but some venues extend their offerings to include unique propositions like in-game betting or fantasy sports.
- Ambiance and Customer Experience: The atmosphere can vary widely from bustling and energetic at the Tropicana betting lounge to a quieter experience at the Caesars Sportsbook. Your choice might depend on whether you're a high-energy gambler or prefer a more subdued environment.
- Promotions and Bonuses: Many sportsbooks offer promos—like welcome bonuses or loyalty rewards—that can significantly influence where bettors choose to place their wagers. For instance, while one sportsbook may offer lucrative sign-up bonuses, another might have attractive odds on specific events.
Clearly, when assessing these venues, bettors must consider what best aligns with their betting style and preferences. Understanding these offerings enhances the gambling experience in Atlantic City, ultimately making every visit a tailored affair.
Experience at Sports Books: What to Expect
When stepping into a sports book in Atlantic City, anticipation hangs in the air like the aroma of popcorn at a ballgame. Knowing what to expect can transform your visit from a mere outing into an unforgettable experience. With the ever-evolving landscape of gambling, each sports book presents a unique personality, turning a simple bet into an immersive experience. This section focuses on specific elements of the sports book experience, benefits that come with it, and considerations that enhance your visit.
Atmosphere and Ambiance
The vibe at each sports book is akin to the crowd before the final whistle in a tense game — electric and engaging. Picture yourself surrounded by screens broadcasting every major event, from the NBA playoffs to horse racing at the Belmont Stakes. The decor often reflects local culture, with hearty nods to iconic athletes and historical sports moments celebrated through murals and memorabilia.
Comfort is another hallmark. Plush seating encourages visitors to settle in, creating a communal space where everyone shares the same passion for the game. Loud cheers erupt from fans when a last-minute touchdown is scored, while murmurs of cautious optimism ripple through the crowd when bets are placed. Many sports books offer multiple levels of engagement, from the laid-back lounge areas to thrilling betting bars where excitement pulses through every bet placed.
Key Takeaways:
- Social Interaction: Engaging with fellow sports enthusiasts adds to the overall experience, making the atmosphere vibrant.
- Local Decor: Many venues incorporate local flair, adding a personal touch to the surroundings.
- Comfortable Seating: Prioritizing comfort ensures visitors can enjoy events without feeling rushed.
"The atmosphere at a sports book isn’t just about watching games; it’s about being part of something larger, connecting with others who share the same thrills and heartbreaks of betting."
Technology Integration in Betting
In this digital age, it’s essential for sports books to leverage technology to enhance the betting experience. Imagine placing bets from the comfort of your seat through an app or interactive screens. Atlantic City’s sports books are increasingly integrating advanced technology to streamline this process.
- Mobile Betting: Many establishments now provide apps or platforms allowing you to place bets on mobile devices, making it convenient to wager on the go.
- In-Bet Streaming: Live betting has taken the industry by storm, allowing punters to place bets even in the middle of a game. This real-time interaction can lead to an exhilarating experience as outcomes shift in the blink of an eye.
- Data Analytics: More sports books are using data to analyze trends and offer insights. Knowledge is power; these enhancements equip customers with the tools needed to make informed betting decisions.
These technological strides not only make the betting experience seamless but also attract a new generation of bettors who value speed and efficiency. As the industry continues to evolve, Atlantic City is at the forefront, blending tradition with innovation.
Considerations:
- Familiarize with Platforms: Take time to understand how mobile apps and in-bet functionality work to enhance your experience.
- Look for Tutorials: Some locations offer tutorials for new technologies, which can be helpful as you prepare for your betting journey.
- Stay Current: Technology is always improving, so keep an eye on new features that can enhance your engagement.
In summary, the experience at sports books in Atlantic City goes beyond mere betting; it evolves into an event where ambiance meets advanced technology, proving to be a key attraction for both seasoned gamblers and newcomers alike.
Betting Options and Markets Available
Understanding betting options and markets available in Atlantic City is crucial for any serious bettor. In today's diverse sports betting landscape, having a wide array of choices can shape not just one’s betting experience, but also one’s potential for success. This section digs into the various sports covered by local books, as well as the different types of bets that can be placed. Ultimately, knowing these details can give gamblers, poker players, and enthusiasts a competitive edge.
Variety of Sports and Events Covered
In Atlantic City, sports betting isn't limited to just a handful of options. This city offers a smorgasbord of sporting events that cater to a multitude of interests. You can place bets on everything from the local favorites like the Philadelphia Eagles or the New Jersey Devils, to international events like the UEFA Champions League.
Some of the most popular sports include:
- Football (NFL and college)
- Basketball (NBA and NCAA)
- Baseball (MLB)
- Hockey (NHL)
- Golf, where every major tournament receives special attention
- Soccer, from Premier League to global tournaments
Moreover, there are niche sports and events that might pique your interest. You don't just get your mainstream offerings; things like MMA fights, Tennis Grand Slams, and even eSports betting are increasingly prevalent. This means that you can tailor your betting strategy according to your preferences, rather than relying on only a few popular events. The availability of various sports helps foster a vibrant betting environment which is essential for engaging a diverse crowd.
Types of Bets Offered
Now, let’s take a closer look at the types of bets you can leverage when visiting these sports books. Having a command over different bet types is paramount, as each type has its own strategies and nuances that could significantly affect your winnings.
The following are commonly offered betting styles you should consider:
- Moneyline Bets: This is one of the most straightforward bets. You choose which team will win the game, period. No point spreads, no complications.
- Point Spread: This bet involves a margin of victory. It equalizes the chances between two teams by giving one team a head start.
- Over/Under Bets: Here, you wager on whether the total score will be over or under a specified amount.
- Parlays: If you’re feeling lucky, placing multiple bets at once can yield big payouts, though the risk is higher.
- Prop Bets: These can be quirky and often revolve around specific events within a game—like which player scores first or how many fouls will be committed.
- Futures: Bet on future events, such as who will win the championship at the end of the season.
"A good bettor knows their options and chooses wisely amidst the ocean of stakes and bets."
Understanding these various betting options is essential for any sports betting strategy. Whether you’re a novice or a seasoned veteran, being informed about what’s available will empower you to make more educated decisions. In the world of sports betting, knowledge is not just power; it's the key to ensuring that your experience is as rewarding as possible.
The intricate blend of diverse sports events and a variety of betting types available in Atlantic City forms a dynamic platform for bettors looking to engage with their favorite sports while enhancing their chances of success.
For more insights on sports betting in the region, you might consider resources like Wikipedia and Britannica for a broader view on historical context and ongoing trends.
Customer Engagement and Loyalty Programs
In the ever-evolving world of sports betting, customer engagement and loyalty programs play a critical role in retaining clientele and fostering a vibrant sports betting community. For operators of sports books in Atlantic City, establishing these elements can be the difference between a one-time visitor and a loyal patron who returns week after week. With competitions growing fierce, not just among physical venues but also against online betting platforms, it's vital for sports books to differentiate themselves through attentive customer care and unique program offerings.
Promotions and Incentives
Promotions and incentives are the lifeblood of customer engagement. Many sports books utilize various strategies to capture the attention of potential bettors.
Some common promotions implemented in these venues include:
- Welcome Bonuses: These typically involve offering new customers free bets or matched deposits to encourage them to try their luck.
- Reload Bonuses: For existing customers, reload bonuses serve to replenish their betting accounts, enticing them to deposit and wager more.
- Loyalty Points: Customers can accumulate points based on the amount they wager, which can later be redeemed for rewards such as free bets, merchandise, or exclusive event tickets.
- Seasonal Promotions: Tying promotions to specific sports seasons or major events like the Super Bowl creates excitement and incentivizes betting during high-traffic times.
"A well-structured promotional campaign can create a buzz that draws in crowds and keeps them coming back for more."
These promotions can significantly enhance the experience for bettors, but they must be thoughtfully executed. Transparency is essential; customers should clearly understand the terms and conditions associated with any promotion. Otherwise, they may feel misled, leading to dissatisfaction and loss of trust.
Building Community through Events
Creating a sense of community is another key aspect of customer engagement for sports books. Hosting events not only attracts patrons but also fosters camaraderie among sports enthusiasts and bettors alike. Here are some of the ways that sports books are building community through events:
- Watch Parties: During popular games, sports books can host watch parties. These events generate excitement and encourage customers to gather, cheer on their favorite teams, and even live-bet during the game, amplifying the overall experience.
- Tournaments and Contests: Organizing betting tournaments allows participants to compete against each other in a fun and engaging format. These competitions enhance community ties and provide incentives such as cash prizes or exclusive experiences.
- Meet and Greets with Experts: Bringing in sports analysts or former players for Q&A sessions or signings creates unique experiences for bettors. This not only establishes the venue as a seat of knowledge but also connects patrons through shared interests.
- Charity Events: Partnering with local charities for sports viewing events highlights the venue's commitment to the community and draws in customers who may not ordinarily engage with sports betting.
Building community isn't just about encouraging betting—it's about creating an environment where people feel connected. When loyal customers cultivate mutual relationships, it shapes the narrative of the sports book experience, making patrons more likely to return.
In summary, engaging customers through promotions and creating community events can significantly enhance the experience at Atlantic City’s sports books. A well-rounded approach balances excitement with genuine connection, promoting loyalty among a diverse customer base.
Impact on Atlantic City’s Economy
Exploring the impact of sports books on Atlantic City's economy reveals a complex tapestry woven with various threads. Legalized sports betting has not only added another dimension to the traditional gambling scene but has also reshaped the economic landscape of this iconic resort town. The transformation is especially significant in terms of urban development, revenue generation, and the overall perception of Atlantic City as a thriving gambling hub.
One of the most notable effects has been the boom in tourism. People flock to the city, drawn not only by the allure of placing bets on their favorite teams but also by the vibrant atmosphere at these sports books. Visitors often extend their stay, seeking out nearby entertainment, dining, and nightlife. The benefits are not confined to just the sports books; neighboring businesses – from hotels to restaurants – have reported increased foot traffic and sales. Therefore, the knock-on effect of sports betting creates a symbiotic relationship that boosts the entire economy.
With the influx of tourists and increased spending, tax revenues have significantly surged. State and local governments benefit from the taxes generated by sports betting, which can be allocated towards public services, infrastructure improvements, and community programs. Cities like Atlantic City become vibrant economic engines fueled by tourism dollars. As sports betting continues to evolve, the correlation between these financial gains and the prosperity of local businesses becomes increasingly evident.
"The introduction of sports betting has turned Atlantic City into a sports destination, breathing new life into our economy."
Growth in Tourism and Revenue
The wave of excitement that sports betting generates attracts a certain demographic that may not have considered visiting Atlantic City before. Fans of various sports, whether locals or out-of-towners, now have an added reason to come to this destination. Across the board, establishments that provide sports betting options have reported that they are seeing increased bookings, from hotel stays to dining reservations. When considering the economic uplift, it’s crucial to highlight statistics that paint this rosy picture:
- Increased hotel occupancy rates: Many hotels have noted a rise in bookings attributable to sporting events and associated betting activities.
- Enhanced dining experiences: Restaurants near sports venues see an uptick in patrons, eager to enjoy meals before or after placing bets.
- Merchandise sales: Retail shops benefit as bettors purchase team paraphernalia, souvenirs, or even engage in casual betting with friends.
These elements culminate in a noticeable boost to the local economy, creating a robust environment that welcomes both veteran gamblers and newcomers alike.
Employment Opportunities Created
The job market in Atlantic City is also palpably affected by the introduction of sports betting. With the booming industry, there’s a palpable need for more workforce across various sectors: providing odds, customer service, and managing complex technological systems. The sports book venues themselves—like the ones in the Monmouth Park Racetrack and DraftKings at Resorts—often hire extensively, increasing job opportunities.
This expansion has resulted in:
- Direct employment growth in sports books and casinos, with positions ranging from betting clerks to managerial roles.
- Induced employment as a consequence of increased foot traffic; local businesses require more staff due to heightened patronage.
Beneath these employment figures lies an increase in community engagement and an upsurge in career development opportunities for residents, particularly at a time when alternative job markets might be struggling. Therefore, as job openings arise, local residents have a chance to improve their economic standing, ultimately contributing to a more stable community.
The economic narrative of Atlantic City ties closely to sports betting, offering fresh perspectives that underscore its significance. As the city continues to adapt and embrace new trends, the positive ripple effects across the economy ensure that Atlantic City remains a competitive player on the national stage.
Challenges Facing Sports Books
As Atlantic City steps further into the vibrant world of legalized sports betting, the challenges that sports books face remain at the forefront of the conversation. Understanding these hurdles is crucial not only for operators but also for bettors and stakeholders invested in the success of the industry. In this section, we’ll peel back the layers on two major challenges: regulatory issues and competition from online betting platforms.
Regulatory Challenges
Navigating the regulatory landscape is akin to walking a tightrope for sports books in Atlantic City. Since the legalization of sports betting, operators have had to adapt to evolving laws and regulations while ensuring compliance. This scenario requires constant diligence and expertise as regulations may differ substantially from state to state.
- Licensing Requirements: Obtaining and maintaining a license can be a cumbersome process, involving hefty fees and a thorough vetting of the background of owners and operators. Think of it like a rite of passage; only those who can meet the strict standards gain access to the lucrative betting market.
- Compliance Costs: Once established, sports books face ongoing compliance costs that can drain resources. These may include regular audits, employee training on regulatory updates, and updates to betting software.
- Changing Laws: The rapidly changing legal landscape means operators can’t rest easy. Keeping track of legislative updates is no small feat, and missing a critical change could lead to hefty fines or even the loss of a gaming license. Some months might be easy-going, while others could feel full of bureaucratic headaches.
In summary, navigating the regulatory terrain demands significant investment of both time and money, which could deter potential entrants into Atlantic City’s budding sports betting scene.
Competition from Online Betting Platforms
Online betting platforms have turned the gambling ecosystem on its head. While they offer convenience and accessibility, they also create fierce competition for traditional sports books in Atlantic City. Here’s why this competition is a pressing challenge for terrestrial venues:
- Accessibility: With smartphones at the fingertips of many, placing a bet has never been more accessible. Whoever said you can’t teach an old dog new tricks clearly hasn’t spent a night betting from their couch. This ease of access can lead to a decline in foot traffic at physical sports books.
- Competitive Odds and Offers: Online platforms often lure in bettors with competitive odds and promotions that local books might struggle to match, especially in terms of bonuses and light-hearted incentives. Bettors seeking the best bang for their buck can easily shop around without setting foot outside.
- Customer Experience: Many online platforms have user-friendly interfaces that provide an engaging user experience. This leaves traditional sports books needing to step up their game to attract a younger demographic that is already accustomed to digital interactions.
"While physical locations have the charm of camaraderie, the virtual world is ever-inviting in its accessibility and simplicity."
As a result, sports books in Atlantic City must look to cultivate unique experiences and leverage local culture to differentiate themselves from their online counterparts. They may need to consider innovative approaches to stand out in an increasingly crowded marketplace.
In closing, while both regulatory challenges and competition from online platforms present notable obstacles, they also encourage sports books to innovate. By addressing these issues head-on, operators can better position themselves to thrive amidst a dynamic betting environment.
Future of Sports Betting in Atlantic City
As the lights of Atlantic City flicker in the night, a new era of sports betting is taking shape. This world-renowned gambling hub, once dominated by traditional casino games, is now at the forefront of a revolution in betting culture. The legalization of sports betting has had numerous implications for the city, with trends emerging that promise to shape its landscape and attract a broader audience. Understanding the future of sports betting in Atlantic City isn't just a matter of following trends; it is about recognizing the complex interplay of technology, consumer behavior, and regulatory changes that will dictate this thrilling market.
Emerging Trends and Predictions
In the current betting environment, several key trends are beginning to surface, each with potential lasting effects on the sports betting scene in Atlantic City.
- Technological Innovations: The integration of mobile betting apps has changed the way gamblers interact with sports books. Bettors can now place wagers at their convenience, whether from their couch or at a game. This shift has heightened competition among local sports books, pushing them to innovate and improve user experiences.
- Increased Diversity in Betting Markets: As sports betting gains popularity, bettors are seeing an expanded variety of events on which to wager. Not only are traditional sports like football and basketball being catered to, but niche markets such as eSports and international leagues are also gaining traction. This diversification serves to attract a wide-ranging clientele, from seasoned bettors to curious newcomers.
- Focus on In-Game Betting: The rise of live betting is making waves in the industry. Bettors can now place wagers on games as they unfold, enhancing the excitement of the experience. Las Vegas has led in offering this, and Atlantic City is starting to catch up. It will be crucial that local venues invest in technology and training to fully embrace this trend.
- Responsible Gambling Initiatives: As sports betting becomes more widespread, the need for responsible gambling practices is becoming increasingly evident. Sports books are beginning to implement measures to promote safer betting environments. This includes easier access to support and information about gambling addiction. Establishing a reputation for promoting healthy betting behavior will be key in attracting a responsible audience.
- Community Engagement and Partnerships: More sports books are looking to strengthen ties with local teams and events. By sponsoring local sports teams or events, they not only create visibility but also build a rapport with the community. This approach fosters loyalty and encourages local patrons to see sports books as an integral part of the sporting culture.
"The local economy stands to benefit tremendously from these trends, especially as Atlantic City seeks to redefine its identity in the post-gambling era."
The future of sports betting in Atlantic City seems robust; however, it will not be without its challenges. As traditional gambling continues to evolve, staying ahead of trends and responding to consumer demands in real-time will be critical for success. Undoubtedly, the adaptability of sports books will determine their ability to carve out a prominent place in the future landscape of this vibrant city.
The End: The Role of Sports Books in Atlantic City
In the vibrant tapestry of Atlantic City, sports books have emerged as key players, helping to weave together a unique blend of entertainment, social interaction, and economic growth. The importance of this sector cannot be overstated, especially considering how legalization has transformed the gambling landscape in New Jersey and beyond.
The Synergy of Entertainment and Betting
For many visitors, sports books are not merely places to place wagers; they are social arenas where fans gather to share the thrill of the game. Imagine a bustling room filled with passionate fans, animated conversations weaving through the excitement of the latest game while drinks flow at the bar. This atmosphere fosters a unique sense of community, bringing together individuals from diverse backgrounds under the common threads of sports and shared hopes.
"In a town known for its casinos, sports books have carved out a distinct identity that elevates the gambling experience to new heights."
Economic Contributions
The economic impact of these establishments is profound. With the influx of visitors eager to experience sports betting, Atlantic City has seen a surge in tourism. This boost doesn't just benefit the sports books; it spills over to local businesses—from hotels and restaurants to retail shops. Moreover, increased foot traffic supports job creation, allowing more residents to find sustainable employment.
- Tourism: The rise of sports betting has made Atlantic City a hotspot, attracting sports fans from neighboring states and beyond.
- Employment: Jobs created are not limited to the gambling sector but encompass various areas, such as hospitality and services.
While the benefits are palpable, there are challenges that sports books must navigate. Regulatory compliance remains a maze many still struggle to understand fully, and competition from online betting platforms adds another layer of complexity. Nonetheless, the resiliency of Atlantic City’s sports books reflects the tenacious spirit of the city itself.
Future Prospects
Looking ahead, the future appears promising for sports books in Atlantic City. As technology advances, these venues may continue to integrate cutting-edge solutions, enhancing both the experience and security of betting. Moreover, emerging trends, such as mobile betting and innovative promotions, could ensure that they remain competitive in an ever-evolving market.
For further insights on this topic, you can explore resources such as Wikipedia and Britannica.
